23 Aug 2016, 5:18pm
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Design Studios

Loyalty to the brand as a strategic and tactical decisions, and in its elements that ultimately will create a strong brand that has become a leader in its category and whose name will be in tune with the idea that you put into it when you first create. Vladimir Lukyanchuk 2K Design Studio today's advertising market is full of infinite number of attractive messages, promises and statements. But somehow, out of hundreds of similar, in my head constantly spinning, 'I love Tse!', 'Clean krasche', 'Just do it' and others. Looking at today's global brands can be safe to say that preceded their success. This is certainly a bright and powerful idea, the concept of goods, which is able to infuse into the minds of consumers, to live and evolve with it. The slogan in this case is only cover ideas, and capable, in conjunction with other tools, the idea of infecting millions of consumers. And when the idea pops into your mind people, is the number of well-defined, specified by you sensations and images, the stage of fetal development is complete! To light a new brand is born.

James R. Gregory, author of many books on branding, said: "The brand – it's not a thing, product, company or organization. Brands do not exist in the real world – A mental construct. Brand is best described as the sum total of human experience and its perception of things, product, company or organization. Brands are in the form of consciousness, or specific people, or the public.