General: internet Internet Marketing
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American Marketing Association
add article add press release add interview PROMOTION SITE ARTICLES, article marketing Website promotion articles, article marketing There are over a hundred different definitions of marketing, here Some examples: According to the American Marketing Association (AMA), Marketing – implementation of business processes in the direction of the flow of goods and services from producer to consumer. By Belyavsky IK: Marketing – a system management, regulation, and market research. Further details can be found at Peter Thiel, an internet resource. In the Evans and Berman Marketing – this prediction, management, and meeting the demand for goods and services, companies, people, territory and ideas through exchange. The founder of the theory Marketing Philip Kotler argues that: Marketing – a kind of human activity, aimed at meeting the needs and wants through exchange. Also: Marketing – Management by customer demand trade. Marketing – a system study and regulation of market processes, sales management company.
Marketing – is orderly and purposeful process of awareness by consumers of the problems and meet their needs, etc. Continuous development of marketing theory has led to the realization that marketing – is a complex and sophisticated system, controlling which must act on all of its elements. The most advanced companies began to consider their activities as a combination of industrial and commercial practices, including five major areas: * Product, product policy the firm (commercial marketing) – a market-oriented development the assortment of goods, their properties (quality), packaging, brand image etc. * Price, pricing policy (price marketing) – a market-oriented development level and behavior of prices, pricing methods of sales promotion.
Internet Marketing
So, what is the 'internet marketing'? For most of this concept is associated with only two directions: the creation and promotion services. Naturally, these actions are taking place in the industry. But they did not principal. Today I would like to tell you more thoroughly about this concept and what actually has to deal with an expert on Internet marketingu.Internet – a global network, which users constantly exchanging information among themselves. And all information, whatever one may, at its heart is an advertisement. And it is not always hidden. People such as Peter Gabriel would likely agree.
And the right treatment it can provide a fair benefit everyone more or less competent Internet marketologu.V web-based marketing is the first analysis. This is feedback from customers and consumer research, and detailed consideration of the most effective advertising campaigns of its competitors. Only in basis of these data and their deep parsing Internet marketing is developing a strategy for the introduction and promotion of a product or service. And only then, if necessary, pay attention to the creation of the site. This may be company website or a promotional website (website advertising of any goods or services). And here again comes to the aid of an expert on Internet marketing.
Only he can technically competent to state the problem in front of web developers, so to return the site to be maximal. It's actually a business card or company to showcase the goods. Emphasis here should be on usability (user friendliness). There are a few golden rules web design project, but we open them we will not, because this information and so can be easily found in other sources. And it would lead us to the side. Suffice it to say that the marketer must Intrenet to think in all these subtleties. The next stage of internet marketing is considered to be the promotion or website promotion (SEO). In using all the possibilities of the Internet, literate and creative (which is very important!) Approach, an Internet marketer looking for new options for product promotion. This can include banner advertising, communication forums and blogs. Particularly popular now gained social networking sites such as Classmates, VKontakte, etc. They can also be used in online advertising. Do not forget about feedback. It is very important in internet marketing. And so on to infinity. Ideally, the entire process outlined should not be interrupted for a minute. So to summarize what is Internet marketing, and that I must know and expert in the industry. In fact, Internet marketing involves a range of subsidiary subjects: not just banner ads and feedback, but the methodology of the marketing research on the Internet (the study of consumer demand and the audience), the methods and means of advertising campaigns, how to correct positioning of the brand in the market and much more. Internet marketer needs to know and be able to: Knowledge of network tehnologiyPoisk and analysis of information using web development kompyuterMetody saytovZnanie classic marketingTehnologii advances in network internetZnanie successful projects and common mistakes.
Information Content
When creating a site is important to take into account the smallest details of his perception to your potential customers or just visitors. Your Site – it's just the Internet transmission of your proposals directly to your customers or your point of view, you want to share with your visitors. (Not to be confused with Upsolve!). By creating a 'glamorous site' only on the chart, even with a friendly interface you are interested in their visitors, clients or just a few minutes. Beautiful design may surprise or even interest your visitor, but only until the addiction that lasts a very fleeting. During the habituation your visitor looking for information, for which he came to you.
To date, Internet has become the most open and accessible source of information. People daily searches hundreds of millions of websites in search of the information itself. If you can not afford to have a unique text, interesting to content on the site, you will not be able to anything of interest. Writing articles for a unique and interesting content to use the services of professionals who can deliver to your site interesting, advertising, or available for understanding the content. Professional copywriters are able to interest your customers your products or services.
A good promotional material on your site can hundreds of times increase your sales. Poor selection of materials on the contrary may turn away customers from your products and services. The company Uni-Text ready to offer you the most complete range of unique writing texts. The list of services such Companies are not only writing articles, but also search engine optimization, which will allow your project to receive 'top places in the rankings on search engines. " Proper and competent optimization will give your project all chances to be the first to be noticed by search engines ahead of your competitors. Smart search engine optimization is building the right internal links to your site and making it competent form. When creating your site, in most cases not taken into account such things. Blunders of designers and programmers invisible to users lead to a complete blocking of your projects by search engines. At present, day, over sixty percent of sites are not indexed by search engines, or can not get a decent ranking. All this happens because of ignorance of designers and programmers who create your projects. To achieve proper indexing by search engines need SEO. To ensure that your text is relevant to a search query, keyword, you might want to be noticed, and which are designated in You to the keywords – is needed is the same search engine optimization, which can easily be able to provide you the company Uni-Text.
The Message
Some connoisseurs of the subject asserted, that it is better to have a bird in hand thousands flying when they referred to the cultivation of relationships with potential subscribers. Entrepreneurs working in this medium boast of having an extensive list of subscribed people, but 80 per cent of this is made up of people who have not accepted the service, i.e. people who have no idea of the advertised service. Then, I wonder, of what is worth this? What helps us? Before this, it is preferable to create innovative and original advertising pieces that may come to the potential client, without falling into the sending of spam and so comenzariamos to build a real list of subscribers. With people interested in the business. The creation of a list of subscribers should be a thought process, where it is priority capture the name and e-mail of the person to be able to do follow-up, over and over again, over time.
Offering, course, a good service that will make itself only more people wish to subscribe voluntarily. Yes a satisfied Subscriber comments to your friends on the virtues and quality of the service offered by the company, rule of three persons will want to subscribe and check for themselves as stated by his comrade. This way the list would grow with real customers, who buy more, would pay more money for those purchases, and would do so more than followed. Increasing assets, geometrically. The above depends on the business strategies that can be applied. The mission is the attract more customers or prospects to buy what they advertise and that these remain both faithful to us.
A bad provision of the service offered is the Achilles heel of all business, so a job well structured, innovative, with efficiency and effectiveness, is undoubtedly what is needed to form a wide chain of subscribers. Innovate not to be left behind at the time, know how to convince and reach prospects, are the main sales strategies, the which no doubt would grow the list. And the best way to grow, nourish it, is providing customers with high quality services, with content rich and diverse, using modern tools such as audio tracks, videos and podcasts. With the development of segmentation, in products and the continuous growth of the flow of information this phenomenon known as Marketing by Internet will continue to grow quickly, causing that traditional media lose effectiveness. For this reason it is necessary to communicate our products and services and get the message to our potential clients, in addition to the foregoing, appropriate techniques are used in order to achieve the objectives. Internet is presented, in this sense, as an ideal channel. We apply the above and take advantage of this new medium of communication that is revolutionizing the economy and the way of doing business: the Web. Original author and source of the article.