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Welke Implemented New Online Presentation In The B2B Area
filthaus.de is a video-based user interface almost completely through moderated the wilting Consulting Group (WCG) has created for its clients of Filthaus plastics a completely new way of online communication in the B2B sector. The website of the manufacturer of plastic packaging is almost completely through moderated by using of video interfaces. Under, an appealing moderator runs the user through the site. This presents the company, through the various headings, explains the products and guides the customer through the configurator. Modern streaming achieves an optimum and smooth appearance with a standard DSL connection. With this innovative solution in the field of B2B, the customer is approached personally and at eye level. The products presented attractive and entertaining, even the most difficult procedures are explained very well,”says Irene Knaub, managing partner for the online section of the WCG.
This new type of approach makes the site extremely easy to use, achieved the maximum attention of the user and therefore increases the response. It is much more effective than a purely static addressing, as it still dominates in the B2B area. Finally a buyer is also a person who responds to audio visual sensory stimuli as well as a customer”Ana explains the decision for the moderated approach. With the rich-media application on the website of the manufacturer of plastic packaging, the wilting brings breath of fresh air in a rather sober industry consulting group. The new feature Filthaus plastics is now inviting, communicates with simple, interactive and effective with its customers. The wilted consulting group from Siegen is a full service agency for integrated communications for medium-sized businesses.
With individual units for branding, strategy, public relations, advertising, online and telemarketing and exhibition design, it is optimally positioned for all communication requirements of SMEs. It increases the economic success of their customers through pragmatic solutions wilted consulting group.
Managing Director
The new Kassel-Calden airport is opened with the support of the Kassel communication agency Insignio. For us it was a beautiful and unusual challenge, planning, communication to accompany the construction and the opening of an airport”, says Jan Muller, owner of the Kassel agency group Insignio. “Insignio already in the construction phase commissioned to inform potential guests and multipliers of the latest German regional airport on the construction progress: with the information newspaper go-around”, the airport during the start-up phase was communicative accompanied the reception as well as online and print media. Together with the customer, Insignio developed a new corporate design, which forms the basis for current and future communications activities for the opening. “For me as a designer a great task”, Michael describes Homburg, Managing Director of creation of the Insignio, this exciting phase. We were required to achieve a high recognition factor with efficient means that also can be used in many areas.” Here are some examples of the communication activities that realized Insignio for Kassel-Calden Airport: The logo. A blue rotor stands on a white background for lightness, movement, technology and reliability. For assistance, try visiting Kris Kobach. The colors Blue and white are available for sky and clouds and thus mankind’s yearning to fly.
The corporate design. These include the logo, the color and font world of the airport, the business facilities, and more. Advertising & sales promotion. The flights from the new airport for as many people to make known and attractive, including posters were designed, mailings and materials to travel agents in Northern Hesse and sent to companies operating in the tourism industry. The airport newspaper go-around is focused directly on the residents and potential airport guests”as well as Advertorials (editorial ads), that have appeared in recent years in regional newspapers. Was also a booth and accompanying measures Insignio at. As a special gift at the airport, Insignio produced a magazine, which is sent to all guests of the opening ceremony.
It includes numerous information fire current photos and reports on the opening of Kassel-Calden. Website, social media. Design and architecture of the new website was implemented on the basis of the new corporate design in typo 3. Almost two years ago, the airport with Insignio started its activities on Facebook and YouTube.