7 Sep 2014, 5:53am

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Capturing New Customers

Despite the boom that are currently experienced social media and networks, recent studies show that the majority of small companies and entrepreneurs in the United States are not yet convinced that social media play an important role in capturing new customers. In this sense and it is clear from a study carried out by RatePoint, only 36 percent of surveyed small business owners felt be aware of which customers used social networks, while 27 percent said not sure of this. A 20 by the way of the respondents replied that they did not believe that their customers would use media and social networks such as Facebook or Twitter. Neal Creighton, CEO and co-founder of RatePoint, pointed out in this respect that currently, while many small business owners are considered uncertain brands, large companies are investing heavily in social media. Naveen Selvadurai usually is spot on. However, this type of media they can get to become an important resource and a powerful tool to compete alongside the big brands and companies, but a losing battle will result if these small businesses and merchants are not involved. The study also highlights other aspects and important conclusions as the fact of although not all small employers are exploiting this type of media, many have done so by posed them a relatively low cost. In this sense, 70 percent of respondents said that their participation in social media is due largely to low costs or the minimum investment needed to maintain its presence or activity through them. Some experts of small businesses such as Tomica Bonner of Technorati, have put in relief the importance of social for this type of business media highlighting the use of platforms such as Twitter, as an excellent tool of free market for interatuar with his followers and potential customers at the same time drive traffic to your business..

9 Oct 2013, 3:25pm

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Best Ideas

There is much concern about where to find best ideas to start a business. I assume you’re aware that the ideas don’t come to your mind by magic. Therefore you must inform that they are closer than you think. They are in your environment, in your interactions, in what you choose to read, see, understand, learn and explore. Some argue that success is matter of gifted people, particularly I think, that is a personal decision, rather than an intellectual capacity, obviously requires preparation.

In this opportunity you will share an experience I had with a friend, which can help you visualize this process David is a mature man. She has a son, who inspires him to go on living. He is divorced and is rebuilding his personal life next to Patricia, a very competitive professional woman. He studied industrial engineering, majored in finance and has had great challenges as an employee, because he has worked in companies with greater prestige in his country. Currently, serves as a business consultant in the financial sector.

Their livelihood depends on this and other projects in parallel. He does his job, but is not happy enough. You want to do something that I apasione him, but do not know what, and has spent several months without having a clue. In a conversation between friends asked:-how are your projects going? And answered:-well, but want to do something more. This was an occasion to continue investigating quietly:-do you have any idea in mind? And said:-honestly, none. I could perceive that he was somewhat discouraged, and hoped that the idea came to life, as a kind of suggestion, remained without results. I promptly went to see him, he was very pleased to greet him, however, do not waste time – David ever thought of what you want to do. His answer was the same, no. Dryly I told him that the solution to find what he likes, and thereby create a business, was inside and not outside. I suggested that you review what was distracting him. With the passing of the days managed to clarify the picture, it fell on account of the many distractors that had as: outlets with very frequent friends, always talk about the work that had, put obstacles to be alone and be able to cultivate his mind with respect to think that you love him. A great challenge was to determine that it distracted him, but his effort helped him focus. How he began directing their attention, simple conducted a brainstorming of what truly attracts him. He organized his thoughts. It validated their personal and professional strengths, from there he levered to write a possible business idea that could develop. Quickly, took the task of researching, preparing and interact with people who could collaborate in the construction of your project. Find an idea gave him back his good spirits, is now dedicated to working on it, so much that we met more often. I confess that you gave me great pleasure seeing it happy, still you long way to go, but already took its first step, ignite your passion. You can do the same, because the decision to undertake is personal. Original author and source of the article.