27 Sep 2017, 4:26am
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Concrete Design

As concrete to the modern Designmaterial, wet can cast plates in size, color, feel, and structure individually in countless variations are produced. These possibilities exploits via Domo in Ehingen in the development of its forms to tailor the design quite specifically on individual customer groups. A special analysis process, the emotional positioning radar”helps to develop that she strongly appeal to a specific group of customers and therefore achieve a high probability of purchase finished products. Concrete is cast technology by the wet to the modern Designmaterial, as for wet cast slabs with the parameters much stronger and more pronounced can be played size, color, feel and texture than conventional concrete or ceramic products. Also is the wet cast mould suitable also for small editions: customer groups, who want to leave the mainstream and are looking for the special, come fully at their own expense. Due to the diverse possibilities in the surface design, the even the Footprint of a mammoth, which depicts the delicate structure of a fern or the layers of lava flow, the forms on the preferences of the customer groups can be matched,”explains managing director Matthias Rimmele. Target group-oriented products develop exactly the wet can offer cast plate concrete stone manufacturers various customer groups, which we really liked this and that will also buy it with high probability, uses the limbic marketing via Domo. This aims to provide people with exactly the products that fit their lifestyles.

In this way, the manufacturer with the help of individual designs can explicit work out their own brand and develop. A way to gain a further unique selling proposition, in the competition for both the brand and the performance of the concrete stone manufacturer in this way far more perceived. Emotional positioning radar has to analyze which designs for which customer groups fit, via Domo in collaboration with the positioning consultants Christian Kalkbrenner developed the emotional positioning radar. With a carefully designed system, at least 64 parameters are determined per target group, are taken into account in the design of the wet form of the cast. So you can target group exactly answer yet intuitive decisions, whether, for example, the plate should be round or angular, light or dark, or how she should be installed. The result of specially developed wet are cast plates, which increasingly directly market themselves to allowing the concrete stone producers better prices. So evades he direct competition bit by bit with manufacturers of similar concrete products and is dependent on the trade. For more information about the forms for wet cast slabs and targeted product development via Domo get interested when Matthias Rimmele (Tel.

07391 / 767 90 80,). Image material for downloading available press at. If you are unsure how to proceed, check out Peter Thiel. Contact: BCR building components Rahman GmbH & co. KG Matthias Rahman General Manager X-ray str. 5 d 89584 Ehingen Tel. + 49 (0) 73 91 / 767 90 80 short description: the BCR building components Rahman GmbH & co. KG develops and produces components for the global market. The brand via domo “cast method includes the field of concrete slabs in the wet.” There are also under the Tokusei brand “the area of the Panel.” Tokusei is a Japanese term, meaning beautiful wall”. The third area is SHARE, a new insulating material of fumed silica, which can be used directly in building materials such as brick, for example. Press contact: PR Kalkbrenner Brigitte Kalkbrenner Gstaudweg 72 88131 Lindau Tel. + 49 (0) 83 82 / 409 301 E-Mail: