3 Jan 2017, 7:41pm
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Customer Card Systems

Personalized loyalty cards for effective customer loyalty using personalized customer cards primarily by companies as a tool for customer loyalty used. These individually printed plastic cards are often tag with information providers such as chip, magnetic stripe and RFID used. To bind the customers more to the issuing company, customer cards are usually a discount or other benefit function for the owner. Given name and sometimes a photo of the holder, these cards win a personal value for the customer. Ideally, organizations achieve through this kind of customer loyalty that occasional clients become regular customers. For the production of individual customer cards offers several possibilities. Shorter runs customer cards as print service can be pre-printed in the short term for card printers. Also any storage media can be directly encoded, and can be described.

Personalization can be made then as required by the issuing company with own card printers. Thus, maximum flexibility and timely realization is at any time given. Larger runs (from about 1,000 cards) can be one optimal over a card manufacturer in the offset printing create. Here, the print quality is significantly better, but the set-up fee worth only from a certain pad thickness. In combination with the appropriate customer binding software, customer card systems offer companies also various evaluation and documentation options for instance in terms of the buying behaviour of the individual cardholder. Through these ways of observing, future measures can be targeted plan very much and cut even more precisely on the customer and his needs. Miriam Santiago